july, 2027
03jul5:00 pmRobbie WilliamsSaturday headline at the Lytham Festival 2027
Event Details
Robbie Williams is one of the most successful music artists in the world with 90 million album sales
Event Details

Robbie Williams is one of the most successful music artists in the world with 90 million album sales worldwide, six of the Top 100 best-selling albums in British history and a record-breaking 16 UK Number 1 albums. Across his celebrated career Robbie has received awards from countries all over the world including a record 18 BRIT Awards, 8 German ECHO Awards, 3 MTV European Music Awards and 2 GRAMMY nominations. He won the prestigious PRS for Music Icon Award at The Ivors 2025 – his fifth Ivor Novello Award – celebrating Robbie as one of Britain’s most iconic and influential songwriters.
In January 2026 Robbie released his album ‘BRITPOP’ which secured him his 16th UK Number 1 album and made history breaking the all-time record for the artist with the most UK Number 1 albums. Robbie is also a much-loved live performer all around the globe, who continues to sell out venues worldwide, and is renowned for his dynamic shows and incredible showmanship. Robbie took to the stage last summer for the ‘BRITPOP’ stadium tour, performing to 1.2 million people globally.
The tour continues this summer with a series of European shows and festival appearances, followed by headline arena performances in South America, closing the year with stadium dates in Australia and New Zealand.
As well as being one of our most celebrated music artists, Robbie is also a pop culture icon who transcends music. In June 2025 Robbie was announced as the Official FIFA Music Ambassador – a global role for FIFA marking a powerful new union between music and football on the world stage. In his first engagement in his ongoing role, Robbie co-wrote and recorded the first ever Official FIFA anthem, ‘Desire’ featuring Laura Pausini. He performed the song at the final of the FIFA Club World Cup™ last year.
In December 2024 his Oscar-nominated film, ‘Better Man’, was released globally to critical acclaim with the accompanying film soundtrack released in January 2025. Other acclaimed projects across his career – in music and beyond – include a Netflix documentary about his life, a Las Vegas residency and launching his own art exhibition, ‘Radical Honesty’. A UNICEF ambassador since 2000, Robbie co-founded Soccer Aid. Since its launch in 2006 the annual event, celebrating its 20th anniversary this year, has raised more than £137 million to date for charity worldwide.
Image credit: Jason Hetherington
Time
(Saturday) 5:00 pm
Location
Lytham Festival Arena
Lytham Green FY8 5LD